Yormark is also deep in discussions with Gonzaga, but sources involved in the process indicated he wants clarity on the Pac-12’s situation before making that move.
Yormark strongly believes basketball is undervalued in these TV rights talks. He has dropped hints about an interest in unbundling it from football and selling those rights separately when the Big 12 next hits the market in 2030-31. That’s one motivation behind the Big 12’s continued talks with hoops powerhouse Gonzaga. Joining as a non-football member would mean a smaller revenue share for the Bulldogs, but they’d be an inarguably valuable addition. Arizona, a top-10 program with more Pac-12 titles than every school but Big Ten-bound UCLA, would similarly boost the best conference in men’s college basketball and its long-term ambitions.
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